CMO Moves June 2025
In June, 39 CMOs were announced globally, with 19 women and 20 men stepping into the role, continuing the slight male lead we’ve seen in recent months. Of these, only 6 were promoted from within, while the remaining 33 were hired from outside the company, which is great for business for headhunters like us but a poor showing for HR professionals all over the world!
For 16 of the new appointees, this marks their first time in a C-suite role, and 7 made the jump from entirely different industries - what we like to call the “industry travelers.”
In the U.S., 29 CMOs were appointed across 13 states. New York led the way with 10 new hires, followed by California with 3, and Georgia, Massachusetts, Texas, Utah, and Virginia each with 2.
Internationally, Australia, Canada, and India each announced 2 new CMOs, while Brazil, England, France, and Israel reported 1 apiece.
Sector-wise, Tech continues to dominate with 13 new CMOs across Software, Online Learning, and Cybersecurity. Professional Services followed with 8, while Media, Sports & Entertainment, and Financial Services each brought in 4. Hotel and Travel also saw 3 appointments.
CMO Appointments by Sector:
- Tech: 13
- Professional Services: 8
- Media, Sports & Entertainment: 4
- Financial Services: 4
- Hotel and Travel: 3
- Retail: 2
- Manufacturing: 2
- BioTech, Pharma, Healthcare:1
- CPG: 1
- Government: 1
Spotlight on Recent Appointments:
- Peloton: Megan Imbres becomes Peloton’s fourth CMO in five years, stepping in to lead brand revival and growth execution with experience from Apple, Netflix, and Amazon as the company navigates declining sales and heightened pressure to convert connection into revenue.
- Airbnb: Rebecca Van Dyck, a former advisor and branding veteran from Apple, Nike, and Meta, is named Airbnb’s new CMO, tasked with evolving the brand from booking platform to full-trip lifestyle enabler through emotional storytelling and host-centered marketing.
- Indeed: James Whitemore joins Indeed as CMO from Celigo, aiming to integrate data, AI, and storytelling across global hiring platforms to improve hiring outcomes and redefine the job-seeking experience.
- Sam’s Club: Chris Curtin, with a background in finance and tech-driven loyalty platforms, becomes CMO of Sam’s Club, signaling a push to transform its data and ad tech investments into stronger brand narrative and accelerated membership growth as part of its long-term expansion plan.
- MoneyGram: Lamia Pardo joins MoneyGram as CMO to modernize the 85-year-old remittance brand with a digital-first, analytics-driven strategy, drawing from her fintech and growth-stage experience as the company battles newer mobile-native rivals and seeks to close the revenue gap in its digital business.
- Monday.com: Harris Beber leaves Google to become CMO at Monday.com, bringing a growth and storytelling pedigree from Vimeo to help the fast-scaling Work OS leader build brand distinction and user habit in a hyper-competitive productivity software landscape.
- Westpac: Michelle Klein steps into the Chief Growth and Marketing Officer role at Westpac with a mandate to modernize marketing and drive commercial results, tasked with untangling agency drama and aligning with new AI and data leadership to reverse brand decline.
- Cîroc & Lobos 1707: Former TikTok CMO Nick Tran is appointed President and CMO of a new Diageo–Main Street Advisors joint venture, charged with reviving Cîroc and scaling Lobos 1707 by embedding both spirits brands deeper into cultural relevance and consumer experience.
Click on the links below to find out more about these CMOs and their new mandates:
